Editing a Murdoch Newspaper for Dummies. A Helpful Guide by Mike Carlton (29/4 tweet)
Day 1. Select this week's hate figure. Direct pliant hack to write 1,000 word front page savageing of hate figure disguised as news story.
Day 2. Have Abbott, Abetz, Bernardi, Christensen, Hanson join denunciation. Run editorial cartoon and swingeing 800 word leader attacking hate figure.
Day 3. Page one follow-up, reporting that hate figure has caused nationwide outrage, is under pressure to resign, apologise, remove FB page etc. Sool Kenny, Albrechtsen, etc to put in the boot.
Day 4. Widen attack on hate figure to also blame the ABC, Green-Left inner city latte sippers, Islamic extremism, Feminism, the CFMEU, Bill Shorten, identity politics, virtue signalling. Recall heroic sacrifice of tragic NewsCorpse martyr the late Bill Leak on altar of political correctness. Second editorial cartoon.
Day 5. Front page report of Peter Dutton's bashing of hate figure on Bolt and Hadley shows. Third editorial cartoon. Graham Richardson explains why hate figure is truly hateful. Greg Sheridan demands hate figure be deported.
Day 6. Paul Kelly's 8,000 word Inquirer essay explaining hate figure is the tragic but inevitable symbol of the ideologically driven retreat from the pure Catholicism of the Council of Trent, the collapse of the post-war anti-Communist consensus, the selfishness of the Millennial generation, the abandonment of Judeo-Christian morality by self-absorbed LGBTI activists, and the failure of Labor's Bill Shorten to stand up to ALP radical Left in Victoria.
Day 7. Select new hate figure. Repeat above.
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2 comments:
In a perfect nutshell
I think Mike is being a little too forgiving of those I'd have put in the 'sinbin' with the others, the ABC, CFMEU and Shorten for example.
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